After its debut in the U.S. wireless sector, Comcast reportedly established a strong foothold in the wireless service market. The company received a good customer response for its wireless service in the initial five months of its service.
According to a report, about 200,000 people enrolled in the Xfinity Mobile program offered by the company since its entry in May 2017.
Though the figure is slightly low when compared with the pioneer wireless carriers in the market, the emergence of Comcast as a new, low-cost wireless service provider would exert considerable pressure on the exiting industry giants that are already facing cutting-edge competition in prices from each other.
Earlier this year, Xfinity Mobile has been rolled out as one of the cheapest mobile services. This service offers some of the lowest rates for various mobility services. Initially, the service was only available to Comcast Internet and TV customers, wherein consumers had been paying just 12 USD for 1 GB data or getting unlimited plan for 65 USD per month. The consumers, who enrolled in the premium Comcast packages had to pay only 45 USD per month for unlimited data plans.
As per an MVNO agreement between Verizon and Comcast, signed by both the company several years ago, Verizon’s cell towers could be utilized by Comcast’s service. However, the company estimates that the cellular costs from the agreement will not put an extra burden on them, as most of the data transmission occur over Wi-Fi, including Comcast’s very own 16 million Wi-Fi hotspots.
Although, Comcast’s existing wireless enrollment is nearly 1 percent of the total 25 million wireless consumers in the US, the company’s executives are optimistic about the future performance of Xfinity Mobile and expects that it will become highly profile, once it captures the targeted share of the market.